TranSystems is pleased to announce the addition of Jill Black to our Kansas City, Mo., Headquarters office. Black brings 10 years of marketing and communication experience, especially in the areas of brand management, internal and external communication, and strategic planning.
In her new role as Director of Marketing, Black will be leading all aspects of TranSystems' internal and external communication and marketing initiatives companywide. She will align her program with the company’s overall strategic planning goals – internally to create a community of thought-sharing, expanding knowledge and capabilities and promoting individual and team successes, and externally to grow the firm’s reputation as a transportation industry expert. Additionally, Black will work closely with the business development group to support sales initiatives.
"We’re so fortunate to have Jill on board,” said Rick Morsches, Chief Strategy and Marketing Officer. “Marketing and communications are tied so closely to implementing our 2020 VISION strategic plan and Jill has the skillset and engaging personality to engage our whole company in this mission."
Black comes to TranSystems from HNTB Corporation where she served as Marketing Communications Manager leading the company’s online communication strategy, serving as a technical expert for various multimedia communication tools, strategic planning to support the company’s brand and thought leadership, overseeing content development and distribution of infrastructure-related publications, and leveraging various external and internal communication opportunities at national, regional, and local levels.
Black holds a Bachelor of Arts in Public Relations and Business Administration from Coe College in Cedar Rapids, Iowa, and a Master of Business Administration with a marketing emphasis from Rockhurst University’s Helzberg School of Management in Kansas City, Mo.